Best Industry Innovation
'LETHRBAR In a Box' Activation Crosses Borders
Kat Marks, Kat Marks Ventures Inc.
In 2018, Kat Marks, owner of LETHRBAR, needed to find a way to take the popular LETHRBAR LIVE activation out of the local Canadian market and meet demand for the activation in the U.S. market. The innovation of LETHRBAR in a BOX allowed this unique activation to cross borders in a simple and cost-effective way. Through this innovation, guests at an event in Indianapolis were able to participate in the memorable experience.