The *brand new* ILEA Education Spotlight Series offers year-round education focused on the business of being a creative. Webinars are offered live once a month and will be recorded and posted in the On-Demand Education Library. Webinars are an ILEA members-only benefit but may occasionally be offered to non-members as well.
Each webinar will focus on a specific theme:
- Business Growth
- Marketing & Trends
- Education & Certification
Have an idea for a webinar topic? Email Liz at firstname.lastname@example.org.
Missed a webinar? Watch it on-demand.
To register for the next webinar, log in to your member account and click Register For the Next Education Spotlight Series webinar.
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Special Events as Part of the Play Book: How a Professional Sports Team Integrates Events into Their Fan Engagement Game Plan
11:00 a.m. - 12:00 p.m. CST
Join Orlando Avila of the Arizona Cardinals as he discusses how the NFL uses events and their fan base to engage with their brand.
Orlando Avila is the Senior Manager, Marketing & Broadcast Services for the Arizona Cardinals (National Football League), focusing on marketing initiatives, fan engagement and broadcast partner relationships for the organization. He was responsible for creating the team mobile application, season ticket member loyalty rewards program, expanding the Cardinals Charities 50/50 Raffle and works with the NFL on season ticket member experiences to events such as the Pro Bowl, NFL Draft and the Super Bowl. Having experienced 8 years with the Walt Disney Company and currently in his 14th season with the NFL, Orlando knows recognizes how important great guest service and detailed event execution are in establishing deeper connections with fans/clients/guests and expanding brand presence. A former Certified Meeting Professional, Orlando’s current role continues to provide involvement in the planning of events and activities for the team’s season ticket members, fans, and partners. Orlando holds a Bachelor of Arts degree in in Marketing Communication from California Lutheran University.
This is a members-only webinar.
Global Event Forum - Unifying the Live Events Industry
11:00 a.m. - 12:00 p.m. CST
Kevin White, CSEP, Moderator
Sara Grauf, CSEP, ILEA President
Keri Miller, CSEP
Dustin Westling, CSEP
Live events professionals are experts. They design and deliver meaningful live experiences by harnessing the power of face-to-face interaction to evoke feeling and ultimately influence human behavior. Unfortunately, the live event industry has struggled to make their professionalism widely understood as essential. A big reason for this is the commoditization of the industry, which leads to a perceived decrease in value by the consumer.
Attend this live webinar to discuss commoditization in the live events industry: what it is, what it means for the industry, and how to address it.
In this session, you will learn to:
- Understand what commoditization is in the live events industry.
- Identify takeaways for how you as a live events professional can address commoditization.
- Engage with live events influencers from around the globe on this industry topic.
This webinar is open to all ILEA members and non-members. Invite your #eventprof friends and colleagues to join you!
Kevin White, CSEP, Chief Strategist, XPL
Kevin White has been a storyteller his entire life. That love of capturing attention and engaging people is what brought him to a decades-long career in experiential design. In 2011 he founded XPL, a boundary-pushing agency that delivers bold, powerful live events that transform audiences around the world. Kevin’s commitment to his industry is demonstrated by his willingness to give back. He was selected by his peers to serve as international president of the International Live Events Association (ILEA). He currently teaches event students through the Event Leadership Institute and has been a professor at New York University. While he resides in Massachusetts with his family, Kevin has never really left his native New York City. He has a penchant for travel, is incredibly loud and loves to witness great stories. He also has the distinct privilege of being uniquely related to the only word in English that rhymes with orange.
Sara Grauf, CSEP, Senior Vice President of Event Strategy and Services, San Francisco Giants
As the Vice President of Event Strategy and Services for the San Francisco Giants, Sara is responsible for business development and operational management of all non-baseball ventures for the organization. Her focus is to identify business opportunities beyond the Major League Baseball franchise that increase the visibility and use of AT&T Park, Pier 48, The Yard at Mission Rock and other projects which leverage the organization’s resources and capabilities. Sara has produced a variety of events, including the Giants’ three recent World Series Galas and Parades, numerous concerts international sporting events, and marquee corporate events for Super Bowl 50. Sara is 2018-2019 President of the International Board of Governors for the International Live Events Association, and is the Development Chair for the Leadership San Francisco Board of Directors. She sits on the advisory committee for California Polytechnic University’s Experience Industry Management Department, and is a participating member of the Stadium Manager’s Association, the University of California at Berkeley's Big C Society, and Women in Sports and Events.
Keri Miller, CSEP, Partner & Chief Strategist, e=mc2 events
Keri Miller, CSEP is Partner & Chief Creative Strategist of e=mc2 events. As a partner of the “e” group of companies, consisting of e=mc2 events, fuze entertainment and E3 Production + Event Services, Keri has been bleeding “e” green since she joined in 2003. With two decades of design and production experience Keri is fueled by creating experiences that matter and is known for her lightening quick creative ideas and insightful designs. Keri’s keen ability to inspire those around her, combined with an intuitive sense of future trends has helped her and the team produce multiple award-winning events (44 to be exact). Keri was awarded the 2017 Penni Holdham Volunteer of the Year Award presented by ILEA Canada, is a past Canadian Event Professional of The Year and was the ILEA Brand Champion for Canada on the ILEA International MARCOM Committee for 5 years. Keri is also the instigator of The Loading Dock Collaborative and Scholarship program, a team of professionals dedicated to educating youth about the live experience industry and sparking innovation in her home base market of Calgary. With brick and mortar offices in Vancouver, Toronto and Calgary, e=mc2 events has grown to be one of the leading live experience design, management and production companies in Canada.
Dustin Westling, CSEP, Owner, OneWest Event Design & Logistics
Dustin Westling, CSEP, is the owner of Calgary-based OneWest Event Design & Logistics. A self-described ‘Senior Millennial,’ Dustin brings his tongue-in-cheek humor and engaged energy to his role as commander-inchief of OneWest, where he leads a team of talented and talked-about event profs to collaborate with clients and partners on over 300 innovative and award-winning projects each year. Dustin’s breadth of experience in roles at hotels, convention centers, and public attractions gave him an inside knowledge of special events that ultimately laid the foundation for building a one-of-a-kind events company. He successfully achieved a Certified Special Events Professional (CSEP) designation, and is consistently recognized as an industry leader. A curator of talent and creativity, Dustin is passionate about driving the events industry forward, and recently served as the Chair for ILEA Canada and was formerly President of the ILEA Calgary chapter. His energies extend to his community, where Dustin is a longtime supporter of numerous non-profits such as Mealshare, The SEARCH Foundation, and The Banff Centre’s Artists Fund.
Want to showcase your expertise to a group of experienced live events professionals? Contact us for sponsored webinar packages!