The *brand new* ILEA Education Spotlight Series offers year-round education focused on the business of being a creative. Webinars are offered live once a month and will be recorded and posted in the On-Demand Education Library. Webinars are an ILEA members-only benefit but may occasionally be offered to non-members as well.
Each webinar will focus on a specific theme:
- Business Growth
- Marketing & Trends
- Education & Certification
Have an idea for a webinar topic? Email Liz at email@example.com.
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Followers, Traffic, and Engagement Rates: Which Metrics REALLY Matter to Your Business?
Wednesday, 31 October
11:00 a.m. CST
Theme: Marketing & Trends
We live in a digital and social world. The drive to have the most followers is real and the comparison game, on Instagram in particular, can affect even the most confident of entrepreneurs. But just like every magician used to say “All is not what it seems.”
Followers, website traffic, engagement rates, conversions….all of these can affect (and drive!) your marketing & sales strategy, but when you’re short on time (or staff), which ones really matter? We’re here to answer that.
In this webinar you’ll learn:
- Which social media metrics are tied to sales (and how to optimize for more!)
- How to read all that data Google Analytics offers you (and what matters most)
- Why you should bother to look at all of these metrics
- And how data can help you make more informed marketing decisions that’ll save you time, money and sanity!
Get the real skinny on what metrics matter most; no statistics, mathematics or finance degree required!
About the Presenter: Channing Muller is the principal and founder of DCM Communications, a marketing consulting firm based out of Chattanooga, Tennessee. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group consulting sessions. She has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally. Follow her on Instagram @ChanningMuller.
To register for this webinar, log in to your member account and click Register For the Next Education Spotlight Series webinar.
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Save the Date
Stay tuned for more information about these upcoming webinars.
28 November: Marketing & Trends
19 December: Education & Certification
Want to showcase your expertise to a group of experienced live events professionals? Contact us for sponsored webinar packages!